Gema Pato

I have built my professional career across visual creation and the performing arts — two forms of expression that I have woven together into my own way of understanding and describing the world. Over the years, I have worked on a variety of theatre and musical projects, taking on roles in art direction, communication, graphic design, marketing and production. This experience has given me a broad understanding of the creative process.
I am particularly interested in communication within the performing arts: how to connect projects with audiences, create identity, and build creative worlds that resonate with people. I see communication as a strategic tool that helps support, shape and project theatrical work.
Being part of FesTeLón has special meaning for me at this moment. It is a valuable opportunity to bring Spanish musical theatre beyond its borders, reaching new audiences while showcasing the quality of our work.
FesTeLón is a relevant and necessary project, built on community, togetherness and a strong sense of belonging. Inspired by Marivi’s passion and dedication, it makes you feel part of something meaningful from the very beginning.
For me, it is also a way of giving back to theatre for all that it has given me over the years, contributing to its growth and helping it reach even further.